Video

Scripted video copy for product tutorials, thought leadership, and promotions.

Client.
Flodesk

Context.
Lack of video was barring Flodesk’s audience from product adoption and achieving email marketing success. I introduced a video marketing strategy and led video production from ideation through editing.

Objective.
Eliminate all friction to Flodesk adoption.

Action.
Developed and implemented a video marketing strategy, building core production processes, mobilizing media gear, scripting content, filming, and establishing a scalable approach.

Result.
Produced and operationalized the creation of 30 short and long-form videos optimized for YouTube and multi-purposed for education and promotion.