Email copy for brands across design, tech, and social impact.
ARAN Studio.
Context.
ARAN is a creative studio specializing in branding, digital design, and art direction for clients worldwide. They're dedicated to transforming good ideas into exceptional brands by thoughtfully crafting compelling visual identities across print and digital mediums.
ARAN's Creative Directress, Claudia, hired me to help produce copy for the studio's email nurture sequence—a series of emails subscribers automatically receive after joining their email newsletter.
I took time to understand Claudia's vision and goals before diving into copywriting. After completing a first draft of the email copy and sharing recommended content strategies to boost engagement, I worked with Claudia to refine the email content.
Emails.
(Click each text link to view the emails)
Email #2: Does your brand pass the nightclub test?
Flodesk.
Context.
As Flodesk's Content Marketing Manager, I produced email copy for our monthly newsletter and email campaigns, ranging from GTM launches to refreshing Flodesk's trial nurture email workflow.
My email copy helped drive bar-setting email marketing performance, with over 75% open rates and 8% click-through rates.
Emails.
(Click each text link to view the emails)
Marketing campaigns
SMB Trend report • Astrology campaign • 2023 Year in review • Black Friday 2023 • Black Friday Member Story
GTM Launch
Lovely new features roundup • Countdown timers for Flodesk Checkout
Recurring newsletter
Here I Am Studio.
Context.
Here I Am Studio helps social impact organizations design, build, and scale new ways to include the excluded through our own product offering, Fatima, and by building bespoke solutions to suit specific needs.
I helped Here I Am’s team develop and launch their email newsletter, providing strategy recommendations and monthly content edits.
